This encompasses a variety of campaigns aimed at raising awareness about the dangers of hate speech and disinformation and fostering a culture of tolerance and inclusivity. These campaigns may include themes such as #ThinkB4UClick, #HateFreeEthiopia, and #PeaceJam.
#defyhatenow in Ethiopia seeks to support those voices acting against the conflict to go ‘viral’ within and outside the country – bringing the diaspora into the online peace building framework, bridging gaps of knowledge and awareness of social media mechanisms between those with access to technology and those without.