#defyhatenow Field Guide Ethiopia
Social Media Hate Speech Mitigation Field Guide [Second Edition 2025 Manual]
The #defyhatenow initiative to combat social media hate speech by r0g_agency for open culture and critical transformation gGmbH, Berlin, with collaborators in Ethiopia, is funded by the European Union Delegation.
#defyhatenow aims to raise awareness of and develop literacy for countering social media hate speech, conflict rhetoric and directed online incitement to violence.
This comprehensive Field Guide Kit contains:
- A4 Manual & Facilitator’s Guidebook — key training resources, information and cases studies including handouts and exercises to photocopy
- A5 Flashcards — 7 thematic Concept Cards to help facilitate group discussion in workshops
- A1 Poster & Game — ‘Short Guide’ reference with basic tips and tools for responsible social media use
- A2 Posters — Series of 3 Concept Illustrations to use as visual discussion guides & prompts
- USB flash drive with video, audio & many extra media resources
- 1 “Pen not Gun”
- 2 packs of starter Post-it sticky notes
- 1 Dice for the #defyhatenow Game
- 1 sturdy pouch to hold it and your extra notes together
Download the Field Guide, Discussion Cards, Poster and Game.



Credits
©2025 r0g_agency for open culture and critical transformation gGmbH Berlin
Concept: r0g_agency gGmbH Berlin, Stephen Kovats & Susanne Bellinghausen
Field Guide Architects: Kendi Gikunda & Blen Gebrehiwot Desta
Field Guide Authors + Editors: Caroline Patrick, Kendi Gikunda & Sara Budarz
Ethiopia Country Manager: Biruk Mezgebu
Field Guide Contextual Editorial Consultants: Eden Berihun, Abeselom Samson, Rehoboth
Ayalew, Mathias Assefa & Yemsrach Yeneberk
Field Guide Game Concept: Jodi Rose & Yemsrach Yeneberk
Field Guide Design and Layout: Yemsrach Yeneberk
Ethiopia Field Guide Illustrations, A2-Posters, and Game Design: Yemsrach Yeneberk
Field Guide Peer Review Lead: Yibeltal Assefa
Field Guide Contextual Peer Reviewers: Mohammed Ali, Hiwot Ashenafi, Abel Yonas, Tesfaye
Yimer, Anteneh Seifu, Abdurazak Nesro, Konjit Zewdie, Eden Workalemahu, Temesgen Bireda,
Asefash Ketema, Sara Gezahegn (MD), Selam Gebremedihin, Elilta Mola & Hana Admasu
Field Guide Contextual Translation Reviewers: Balacha Birbisa Jima_Afan Oromo, Hailemelekot
Tadesse_Tigrigna, Tewodros Alemayehu _Amharic
Translation: Selam Negash Translation and Secretarial Service led by Fikreselassie Yemane,
Tessema Bekele & Tilahun Shewaye
#defyhatenow Ethiopia Social Media Hate Speech Mitigation Field Guide is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
The #defyhatenow initiative to combat social media hate speech by r0g_agency for open culture
and critical transformation gGmbH, Berlin, with collaborators in Ethiopia, is funded by the
European Union Delegation.
Ethiopia, Second Edition, 2025
Archive
Past Field Guide Ethiopia kit – English and Amharic
Social Media Hate Speech Mitigation Field Guide [Pilot Edition December 2020 Manual]
The #defyhatenow Field Guide Ethiopia resource package is a set of tools to support and address community-based peacebuilding efforts in Ethiopia with editions being developed in Amharic and English.